Five things you should know about VLONE
In this topic we will discuss five things you should know about vlone?
After several pop-up shops across the globe (including one in Milan at Slam Jam) and a partnership with OFF-WHITE, it’s time to get to know A$AP Mob’s VLONE a little better.
During an interview with Highsnobiety, A$AP Bari and A$AP Rocky discussed the state of their business seven months after the release of their first collection. The idea seems to be based on Orson Welles’ well-known statement, “We are born alone, live alone, and die alone.” Only through our love and friendship can we create the illusion that we are not alone for the time being”, a concept that often emerges in the two rappers’ lyrics when they discuss Harlem, their careers, and, above all, the meaning of VLONE.
So, here are the five facts about this streetwear brand that you should be aware of:
You live alone, and you die alone
Rocky offers us a definite definition of the brand, rejecting all sorts of fashion establishment clichés and seeing it not only as a clothing line but as a true lifestyle, which can be summed up with the mantra: “Live alone, die alone.” The rapper also emphasizes that VLONE is a collaborative team led by A$AP Bari, A$AP Rocky, and CLOT’s Edison Chen, but without a strict command structure. “We’re all in this together. Nobody has too much of a [official] position,” Rocky said.
Friends.
The origin of the T-shirts with Friends and the minus markings on them is revealed by Bari: “If you subtract anything, it’s “zero.” life is no longer sustainable. Style is missing. Without food. When you add a negative sign to anything, the result is zero. So the whole point of the T-shirt is that “minus friends” implies “zero friends.” So, like any addiction, the concept behind the brand “Live alone, die alone” repeats again and once again.
Motivation.
VLONE is more than just a clothing line; it’s a way of life to share. As a result, the rapper’s life is the primary source of inspiration throughout the creative process. “My whole wardrobe experience is centered only on my life, do you understand? I don’t get up in the morning and go out to purchase the latest high fashion. “I try to handle things in a roundabout way rather than getting right to the facts,” says Bari.
Harlem.
The New York district is the hometown of Bari and Rocky (along with the rest of the A$AP Mob). It reflects their history, their way of life, from which they find inspiration, and they’d like to communicate to the rest of the world, as Bari says: “What I do is getting Harlem and bringing it elsewhere.”
Pop-up shop (s).
The two rappers are certain of the significance of pop-up shops, which are seen not as a fashion fad but as a genuine medium for selling their clothing to a specific audience to whom they can connect. In this respect, they don’t regret avoiding a pop-up shop on Fairfax Avenue in Los Angeles, emphasizing that they don’t want to be mixed in with all the brands on the renowned Californian street. “I’m not a streetwear model. I’m not a fashionista. I’m a hood fashionista. “I do my stuff for the hood niggas,” Bari concludes, proving yet again that VLONE is just not fashion but reality.
